An engaging proposition
Today’s leaders face a real challenge. We know that employee engagement is essential to success, but levels are low and falling.1 The old communication strategies clearly aren’t working.
We formed Inside Story to help organisations improve employee engagement and productivity. Drawing on the science of influence, we help leaders to ignite engagement, navigate change and inspire performance.
Storytelling is at the heart of our approach because a strong leadership narrative is essential to engagement.2 We believe that the oldest communication tool of all is still the most powerful.
From individual presentations, to company wide campaigns and programmes, Inside Story can help you to communicate in a truly engaging way.
Sources
1. State of the Global Workplace report. Gallup 2. Engage for Success report for government, 2009.
We formed Inside Story to help organisations improve employee engagement and productivity. Drawing on the science of influence, we help leaders to ignite engagement, navigate change and inspire performance.
Storytelling is at the heart of our approach because a strong leadership narrative is essential to engagement.2 We believe that the oldest communication tool of all is still the most powerful.
From individual presentations, to company wide campaigns and programmes, Inside Story can help you to communicate in a truly engaging way.
Sources
1. State of the Global Workplace report. Gallup 2. Engage for Success report for government, 2009.
"People are more easily influenced and informed by a story than in any other way."
Abraham Lincoln
Abraham Lincoln
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Our Services
Inside Story is a full service communications company. Our expansive associate network includes executive coaches, writers, creative directors, actors, stage directors, qualitative researchers, event managers, strategists and, of course, a shedload of storytellers.Consultancy:
• Employee engagement
• Organisational Culture
• Strategy Facilitation
• Employer Branding
Capability development:
• Leadership Storytelling
• Presenting to Engage
• Manage, Lead, Engage
• Coaching
Communication:
• Presentation Crafting
• Conference and Events
• Change Communication
• Internal Communication
Stories are the single most powerful tool in a leader’s toolkit."
Howard Gardner
Howard Gardner
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OUR STORIES
Lee Farnsworth – Head of Consultancy
I began my professional life as a hapless molecular biologist. I discovered that I was better at communicating science than doing it.
Leaving my pipettes behind, I joined the pharma industry. I spent almost twenty years in strategic marketing and leadership. Over those years, I began to incorporate more and more storytelling into my leadership approach. I saw first-hand the difference that true stories made.
Outside of work, I began to tinker with creative writing. Three years ago, I started to write a novel about a hapless biologist (where did that idea came from?).
Perhaps I’m a little more susceptible to story than most. However, my own experience and the evidence from neuroscience have convinced me that stories are powerful agents of change.
Leaving my pipettes behind, I joined the pharma industry. I spent almost twenty years in strategic marketing and leadership. Over those years, I began to incorporate more and more storytelling into my leadership approach. I saw first-hand the difference that true stories made.
Outside of work, I began to tinker with creative writing. Three years ago, I started to write a novel about a hapless biologist (where did that idea came from?).
Perhaps I’m a little more susceptible to story than most. However, my own experience and the evidence from neuroscience have convinced me that stories are powerful agents of change.
Early on in my career as a graduate engineer I faced the realisation that attention to detail and following rules were not particular strengths and endless curiosity was not always valued.
From those early eventful days in the fireworks factory, the following 25 years have been a journey of exploration into what makes people tick (and not in a nervous way). Through various leadership roles across a number of industries I began to understand the power of communication, the importance of mindset and the value of truly listening to people.
Now as a coach and trainer I enjoy finding the stories that connect and inspire people to do great things...
From those early eventful days in the fireworks factory, the following 25 years have been a journey of exploration into what makes people tick (and not in a nervous way). Through various leadership roles across a number of industries I began to understand the power of communication, the importance of mindset and the value of truly listening to people.
Now as a coach and trainer I enjoy finding the stories that connect and inspire people to do great things...
When I was 14, I thought I wanted to be an accountant.
I studied Business and French at University and I learned about accountancy, French, and accountancy in French. I decided I didn’t want to be an accountant. In any language. So I joined the pharma industry and after various sales and marketing roles I decided I wanted to be an ‘entrepreneur’ because that meant I could try lots of different things. Trying different things is fun and challenging. I was very good at some things and very bad at others. My kids remind me of this on a daily basis.
My professional passion is communication, in all its guises. What I’ve realised over the years is that, without question, the most engaging piece of communication has a story at its heart. And that’s why I’m here at Inside Story.
I studied Business and French at University and I learned about accountancy, French, and accountancy in French. I decided I didn’t want to be an accountant. In any language. So I joined the pharma industry and after various sales and marketing roles I decided I wanted to be an ‘entrepreneur’ because that meant I could try lots of different things. Trying different things is fun and challenging. I was very good at some things and very bad at others. My kids remind me of this on a daily basis.
My professional passion is communication, in all its guises. What I’ve realised over the years is that, without question, the most engaging piece of communication has a story at its heart. And that’s why I’m here at Inside Story.
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Adam Hitchmough – Head of Capability
John Young – Head of Communications
CONTACT
Tell us your story
You might want to make a powerful first impression. Perhaps you are trying to win buy in to a new strategy or a major change effort. Maybe your leadership team is struggling to take their people with them.
Whatever your leadership challenge, we would love to hear about it.
Email:
[email protected]
Whatever your leadership challenge, we would love to hear about it.
Email:
[email protected]
"Clothing truth in stories is a powerful way to get people to open their minds to the truths you carry."
Annette Simmons
Annette Simmons
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Registered office: The Old Electrical Workshop, Grantham, NG32 3LT Company number 9821119