The most influential story ever told

By |November 24th, 2015|

At Inside Story most of our work with leaders involves true stories. Very occasionally we might call on a fable, but on the whole we think that the truth is best. However, when I went to the British Library the other day as part of my quest for yet more ‘story science’, I found a [...]

The science of stories

By |November 24th, 2015|

There have now been a number of fMRI studies that have examined the effects that stories have on our brains. Before I jump in to a couple of those, here is a quick definition of fMRI for non-neuroscientists: an imaging technology that shows which parts of the brain are activated in response to a given [...]

Strategy story

By |November 24th, 2015|

It’s that time of year again. Strategies and the colossal PowerPoint presentations that embody them are ripening. But is all the effort worth it? I once worked with a leader who said that he preferred a poor strategy well executed to a great strategy poorly executed. I railed against the idea – I love strategy! [...]